Apple is set to increase its iPhone production for 2024, with a particular focus on the more premium Pro and Pro Max models of the upcoming iPhone 16 series. According to supply chain information obtained by The Elec, the company is planning to manufacture approximately 90.1 million iPhones by the end of the year, a slight increase from the 86.2 million units targeted for the iPhone 15 series. This move reflects Apple’s strategy to capitalize on the growing demand for its higher-end models, which not only offer advanced features but also contribute significantly to the company’s revenue.
Increased Focus on the Pro and Pro Max Models
The production mix for the iPhone 16 series is heavily skewed towards the Pro and Pro Max models, which will account for 67% of the total production. Specifically, Apple plans to produce 33.2 million units of the 16 Pro Max, representing 37% of the total iPhone production, a notable increase from the 24.2 million units of the 15 Pro Max produced last year. Meanwhile, the 16 Pro is expected to see a production volume of 26.6 million units, making up 30% of the total output, up from 21.8 million units of the previous generation.
This emphasis on the Pro and Pro Max models is likely driven by their higher profit margins. These models, which come with more advanced features and higher price points, have become increasingly popular among consumers who prioritize premium quality and cutting-edge technology. The Pro Max model, in particular, is expected to feature significant upgrades, including advanced camera technology and enhanced performance capabilities, making it the flagship of Apple’s iPhone lineup.
Modest Increase for Standard iPhone 16, Decline for Plus Model
While the Pro models are seeing a substantial boost in production, the standard iPhone 16 will also experience a modest increase. Apple plans to produce 24.5 million units of the standard model, accounting for 27% of the total production, up from 21.8 million units of the iPhone 15. This modest increase suggests steady demand for the base model, which continues to appeal to a broad audience looking for a balance between performance and affordability.
On the other hand, the iPhone 16 Plus is the only model in the lineup that will see a reduction in production. Apple plans to manufacture just 5.8 million units of the Plus model, representing 6% of the total output, down from 8.5 million units of the 15 Plus. The declining demand for the Plus model has been evident over the past few years, and this reduction in production could signal that Apple is considering phasing out the Plus variant in future releases, possibly replacing it with another iPhone variant that better aligns with market demands.
Advanced Camera Technology and Diversified Supply Chain
The iPhone 16 Pro and Pro Max models are expected to feature significant advancements in camera technology, particularly with the inclusion of a folded zoom camera module. This periscope-type telephoto lens, which first appeared on the iPhone 15 Pro Max, bends light with a prism and transmits it to the image sensor, allowing for improved optical zoom capabilities. LG Innotek and Jahwa Electronics will be the sole suppliers of the initial batch of folded zoom modules for the 16 series, continuing their partnership from the previous year.
In addition to the folded zoom, the iPhone 16 Pro and Pro Max will also feature Optical Image Stabilization (OIS) actuators supplied by LG Innotek and Jahwa Electronics. These actuators are crucial for high-quality photography, as they enable the quick and accurate movement of multiple lenses. Apple’s decision to diversify its supply chain by including new suppliers like Cowell and Foxconn for camera modules reflects its strategy to reduce production costs and increase the availability of advanced camera technologies in future iPhone models.
Apple’s decision to increase the production of its Pro and Pro Max models highlights the company’s strategic focus on catering to the premium segment of the smartphone market. With significant advancements in camera technology, powerful performance features, and a diversified supply chain, the iPhone 16 series is poised to continue Apple’s dominance in the high-end smartphone market. As the September 10 launch date approaches, consumers and industry watchers alike will be eager to see how these new models perform in a competitive landscape.
(source) in korean
