G-SHOCK, the iconic watch brand renowned for its durability and style, has teamed up with Indian fashion label Almost Gods to release an exclusive timepiece, the GA-2100AG24-1A1. Limited to just 250 units, this collaboration merges G-SHOCK’s robust engineering with Almost Gods’ creative vision. Officially launched on November 29, 2024, the partnership celebrates themes of resilience and individuality, with a design inspired by the powerful forces of nature and mythology.
A Design Inspired by Volcanic Power
The GA-2100AG24-1A1 is centered around the concept of creation through destruction, drawing its aesthetic cues from volcanic eruptions. Using G-SHOCK’s signature GA-2100 octagonal case as its foundation, the design incorporates Almost Gods’ unique perspective to produce a piece that is both functional and artistic.
This collaboration symbolizes strength, durability, and creative expression. The watch’s striking design is a testament to the synergy between G-SHOCK’s commitment to toughness and Almost Gods’ avant-garde approach to fashion and art.
“We are thrilled to launch this India-focused collaboration with Almost Gods,” said Hideki Imai, Managing Director of Casio India. “This timepiece represents a blend of G-SHOCK’s legendary resilience and Almost Gods’ innovative design ethos. It reflects our dedication to engaging with local brands that resonate with younger audiences in the Indian market.”
Almost Gods’ Creative Director Dhruv Khurana echoed this sentiment, emphasizing the shared values between the two brands. “This collaboration is a monumental achievement for us,” he said. “Both G-SHOCK and Almost Gods value individuality and resilience, which made this partnership feel like a natural fit.”
Exclusive Unveiling and Feature Highlights
The GA-2100AG24-1A1 was revealed at a special event held at Almost Gods’ flagship store in Delhi’s Dhan Mill Compound. The launch drew a crowd of fashion enthusiasts, influencers, and brand loyalists eager to witness the unveiling of this limited-edition watch.
The watch offers a range of practical features designed to enhance its functionality:
- Durability: Its shock-resistant build and carbon core guard structure ensure it can withstand daily wear and rugged outdoor use.
- Water Resistance: With a water resistance of up to 200 meters, the watch is suitable for swimming, water sports, and everyday exposure to moisture.
- Multifunctionality: It includes world time functionality covering 31 time zones, a stopwatch, a 24-hour countdown timer, and five customizable alarms.
- Illumination: Equipped with dual LED lights, the watch ensures excellent visibility in low-light environments.
- Long Battery Life: Powered by two SR726W batteries, it offers an estimated battery life of three years.
Sleek Design Meets Comfort and Utility
Despite its rugged features, the GA-2100AG24-1A1 is designed to be lightweight and compact, making it comfortable for everyday wear. Measuring 48.5 x 45.4 x 11.8 mm and weighing only 51 grams, the watch combines practicality with style. Its resin band and mineral glass construction enhance its durability while adding a sleek, modern touch.
To celebrate its exclusivity, the watch comes with a certificate of authenticity and is presented in special packaging, reflecting the thoughtfulness behind its design. Priced at ₹12,995, the timepiece represents an accessible entry point into the world of luxury collaborations.
Bridging Fashion and Functionality
The GA-2100AG24-1A1 embodies the shared philosophy of G-SHOCK and Almost Gods: resilience, individuality, and creativity. This collaboration not only marks a significant milestone for Almost Gods but also signals G-SHOCK’s growing commitment to the Indian market and its vibrant youth culture.
By combining G-SHOCK’s legendary toughness with Almost Gods’ artistic flair, the limited-edition watch stands out as a collector’s item and a functional accessory. As the two brands continue to push boundaries in their respective industries, this partnership highlights the potential of creative collaborations to deliver unique, impactful products.
For those who value both durability and design, the GA-2100AG24-1A1 offers a perfect blend of style and substance. With only 250 pieces available, it is a must-have for enthusiasts of cutting-edge watches and contemporary fashion alike.
(Source)
