Samsung’s The Frame series has redefined what a television can be since its debut in 2017. Unlike traditional TVs, The Frame Pro blends into home decor by showcasing art when not in use, creating a seamless balance between technology and interior design. Its innovative approach has inspired similar products from brands like TCL and Hisense, cementing its place as a pioneer in the “art TV” market. Now, Samsung is taking its flagship concept to the next level with The Frame Pro, unveiled at CES 2025. Packed with significant upgrades, this new model aims to improve both its artistic display capabilities and overall performance as a TV.
A New Era of Display Technology: Neo QLED
One of the most significant changes in The Frame Pro is the introduction of Neo QLED technology. Borrowing the Mini LED innovation from Samsung’s high-end QN900 series, this upgrade promises a substantial leap in display quality. Unlike conventional LED TVs that rely on larger lighting zones, Neo QLED utilizes much smaller LEDs for more precise illumination and contrast control. This results in brighter highlights, deeper blacks, and an overall richer visual experience.
What sets The Frame Pro apart, however, is Samsung’s unconventional approach to integrating Mini LEDs. Instead of distributing them in traditional dimming zones across the display, Samsung places a single row of Mini LEDs along the bottom edge of the screen. The company claims this design provides localized dimming while maintaining the slim profile that makes The Frame series so appealing. Early demonstrations at CES 2025 showcased this setup’s ability to produce vibrant, detailed visuals that enhance the TV’s artistic appeal.
The impact of Neo QLED is especially noticeable when displaying art. Texture and brushstroke details pop with lifelike clarity on the matte screen, elevating The Frame Pro’s primary function as a digital art canvas. In side-by-side comparisons with previous models, the improvements in brightness, contrast, and detail are immediately apparent. This new display technology not only enhances The Frame Pro’s artistic capabilities but also positions it as a more competitive option for traditional TV content.
Optimized for Gamers: Enhanced Refresh Rates
Beyond its artistic appeal, Samsung has equipped The Frame Pro with features that cater to gamers. One notable improvement is the boosted refresh rate, now reaching 144Hz. This marks a significant upgrade from the 120Hz refresh rate available in previous models, delivering smoother motion during fast-paced gameplay. Additionally, The Frame Pro supports variable refresh rates (VRR), ensuring a tear-free experience even during graphically demanding scenes.
These gaming-focused enhancements make The Frame Pro more versatile, appealing to households where gaming is a priority. While the primary focus remains on its art display functionality, Samsung’s effort to enhance gaming performance demonstrates its commitment to making The Frame Pro a well-rounded entertainment hub. This dual-purpose approach ensures that it can serve as both an elegant design piece and a high-performance gaming monitor.
Wireless One Connect Box: Cutting the Cord
The second major upgrade introduced with The Frame Pro is the Wireless One Connect Box. Building on the concept of the original One Connect Box, this new iteration eliminates the need for a direct cable connection between the TV and external devices. Instead, it uses advanced Wi-Fi technology, supporting up to Wi-Fi 7, to wirelessly transmit audio and video signals from connected devices to the TV.
This innovation offers several advantages for users. The compact design of the Wireless One Connect Box—resembling a sleek game console—allows it to be placed discreetly in cabinets or entertainment centers up to 10 meters away from the TV. This flexibility ensures that The Frame Pro can be mounted on a wall or positioned in any room without the clutter of cables. Samsung’s emphasis on seamless integration aligns perfectly with The Frame Pro’s mission to enhance home aesthetics.
In addition to improving placement versatility, the Wireless One Connect Box simplifies connectivity for gaming consoles, streaming devices, and other peripherals. This feature represents a step forward in eliminating the technical barriers that often accompany advanced home theater setups. By removing the single cord that previously connected the TV to the box, Samsung has streamlined the installation process and improved the overall user experience.
Art Display Capabilities: The Core of The Frame Pro
While The Frame Pro introduces several technical upgrades, its primary function as an art TV remains its defining feature. Samsung’s demos at CES 2025 emphasized the TV’s ability to display artwork with exceptional clarity and realism. The Neo QLED panel, combined with the matte screen, brings out finer details in digital art, such as the texture of brushstrokes or the depth of shadows, creating a gallery-like experience.
The Frame Pro supports an extensive library of artworks through Samsung’s Art Store, giving users access to famous paintings, photographs, and digital art. Additionally, users can upload personal photos or custom artwork to further personalize their display. These features ensure that The Frame Pro continues to serve as a versatile canvas for creativity.
Another improvement is the brighter display, which allows artwork to remain visible in well-lit rooms without compromising quality. This advancement makes The Frame Pro more practical for everyday use, particularly in spaces with ample natural light. Samsung’s attention to such details reinforces its dedication to merging functionality with aesthetic appeal.
Enhanced Versatility for Home Use
One of the standout benefits of The Frame Pro is its ability to seamlessly blend into any home environment. Its minimalist design, combined with customizable bezels, allows users to match the TV’s appearance to their decor. Whether mounted on a wall or placed on a stand, The Frame Pro enhances the overall ambiance of a room rather than detracting from it.
The new Wireless One Connect Box further enhances this versatility by eliminating the need for unsightly cables. This makes it easier to achieve a clean, polished look, even in modern or minimalist interiors. Samsung’s approach reflects a deep understanding of consumer needs, prioritizing both form and function in its design.
In addition to its aesthetic features, The Frame Pro serves as a functional entertainment device. With its improved refresh rate and variable refresh rate support, it appeals to a broad audience, including families, gamers, and design enthusiasts. This multi-purpose functionality ensures that The Frame Pro offers value beyond its role as an art TV.
Pricing and Availability
While Samsung has yet to announce final pricing for The Frame Pro, it is expected to be more expensive than the current model, which starts at $600 for the 32-inch version. Given the introduction of Neo QLED technology, a higher refresh rate, and the Wireless One Connect Box, a price increase seems justified. Analysts predict that the cost of The Frame Pro will place it in the premium segment of the market.
Despite its anticipated higher price, The Frame Pro’s range of features makes it a compelling option for those seeking a blend of style and performance. Samsung has positioned this model as a step above its predecessors, appealing to both design-conscious buyers and tech enthusiasts. As the release date approaches, more details about pricing and availability are expected to emerge.
Conclusion
Samsung’s The Frame Pro represents a significant evolution in the art TV category. By integrating Neo QLED technology, enhancing refresh rates, and introducing the Wireless One Connect Box, the company has addressed both aesthetic and functional aspects of the TV experience. These improvements make The Frame Pro a well-rounded product that caters to art lovers, gamers, and home design enthusiasts alike.
As Samsung continues to refine its approach to blending technology with decor, The Frame Pro stands out as a bold step forward. Whether you’re looking to elevate your living space with stunning art displays or enjoy high-performance gaming, The Frame Pro offers something for everyone. With its official launch on the horizon, this CES 2025 reveal has set high expectations for what an art TV can achieve.
