The long-awaited Grand Theft Auto VI (GTA 6) has once again become the center of attention, thanks to a new leak that suggests a specific release date and a potentially higher price tag. Fans have been eagerly anticipating updates since Rockstar Games released the first official trailer in December 2023, but the company has remained tight-lipped about further details. Now, a listing from an online retailer and an industry analyst’s insights have sparked fresh discussions about when the game might actually launch and how much it could cost.
Possible GTA 6 Release Date Surfaces Online
A Spanish online retailer, XUruguay, recently listed GTA 6 with a launch date of September 17, 2025. While Rockstar has officially stated that the game is expected to arrive in fall 2025, this specific date has caught the attention of fans for a couple of reasons. First, it coincides with the 12-year anniversary of Grand Theft Auto V, which originally launched on September 17, 2013. Given Rockstar’s history of carefully chosen release dates, some fans believe there could be truth to this leak.
However, shortly after the listing was noticed, XUruguay removed the date, leaving many to wonder whether it was a genuine slip-up or just a placeholder. 80 Level, a gaming news outlet, reported that XUruguay claimed to have ties to PlayStation, which led to further speculation about whether this was a legitimate insider scoop or simply a best guess based on Rockstar’s previous announcements.

Despite the excitement, Rockstar Games and its parent company, Take-Two Interactive, have not commented on this leak. As of now, there is no official confirmation of a September 17, 2025, release date, and it remains unclear whether the retailer had inside knowledge or was simply estimating based on the expected launch window.
Could GTA 6 Be Priced at $100?
Beyond the potential release date, another major topic of discussion is how much GTA 6 might cost. While most new AAA games have been priced at $70 since the launch of next-generation consoles, there is now speculation that GTA 6 could break this trend and cost $100 for its standard edition.
This theory comes from industry expert Matthew Ball, who recently published a report titled “State of Video Gaming in 2025.” According to Ball, the overwhelming popularity of Grand Theft Auto could give Take-Two Interactive the leverage to introduce a higher price point.
He points out that over the past decade, gaming prices have gradually increased. When the PlayStation 5 and Xbox Series X launched in 2020, many publishers raised their game prices from $60 to $70, citing higher development costs and inflation. However, a jump from $70 to $100 would be unprecedented for a standard edition release.
The reasoning behind this possible price hike is the sheer scale of GTA 6. Rockstar has reportedly invested billions of dollars into the game’s development, making it one of the most expensive video games ever created. The game is also expected to have a massive open world, groundbreaking AI, and a level of detail that surpasses any previous Rockstar title. These factors could lead the publisher to justify an increased price.

Will Gamers Accept a $100 Price Tag?
If Take-Two Interactive does decide to price GTA 6 at $100, it could set a new industry standard for premium AAA games. However, this would also be a risky move. While the Grand Theft Auto franchise is one of the best-selling game series of all time, gamers have generally pushed back against rising costs in the industry.
In recent years, publishers have found alternative ways to monetize games without increasing base prices, such as:
- Microtransactions – In-game purchases for cosmetic items or special content
- Season Passes & DLC – Additional content sold separately after the game’s release
- Subscription Models – Services like Xbox Game Pass or PlayStation Plus that allow access to multiple games for a monthly fee
If GTA 6 does indeed carry a $100 price tag, fans will likely expect significant value in return, such as an expansive single-player experience, regular updates, and possibly early access to additional content.
What This Means for GTA 6 Fans
As of now, nothing is confirmed regarding GTA 6’s exact release date or pricing. While the September 17, 2025 launch date aligns with Rockstar’s timeline, it could still be subject to change. Similarly, the idea of a $100 standard edition remains a speculation based on industry trends rather than official information from Take-Two Interactive.
For fans, the best approach is to wait for Rockstar Games to make an official announcement. With the game expected to launch next year, it’s likely that more details, including potential pre-orders and pricing information, will be revealed in the coming months.
Until then, GTA 6 remains one of the most highly anticipated games in history, and these leaks have only added to the excitement surrounding its release. Whether it launches in September 2025 or at a different date, one thing is certain—when Rockstar Games finally delivers GTA 6, it will be a defining moment in the gaming industry.
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