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itel has jumped ahead of Samsung with the launch of its new itel S25 and S25 Ultra smartphones. While Samsung’s highly anticipated Galaxy S25 series is set to release in February, itel’s recent launch offers an affordable alternative for those looking to upgrade without breaking the bank. The itel S25 and S25 Ultra models, released in the Philippines, are successors to the itel S24 lineup and bring updated designs and specifications that make them attractive options for budget-conscious consumers.

itel S25 and S25 Ultra: Affordable Smartphones with a Dash of Style

The itel S25 series takes inspiration from high-end models with its square-shaped design and eye-catching features, including a unique ring light flash. The design gives these budget-friendly models a polished look, hinting that itel wants its users to feel like they’re holding something more premium.

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Key Specifications: Basic but Practical

Both the itel S25 and S25 Ultra provide some impressive features for their price points, though they remain entry-level in overall specifications. The itel S25 has a 6.78-inch Full HD+ AMOLED display with a smooth 120Hz refresh rate, making it a great option for users who prioritize screen quality for streaming or light gaming. Although itel hasn’t disclosed the exact chipset for this model, rumors suggest it may be the Unisoc T612.

Additionally, the S25 comes with a 50MP primary camera and a 32MP front-facing camera for selfies, paired with DTS audio for an enhanced listening experience. While the S25 packs a 5000mAh battery, users may be disappointed by the absence of fast charging support. However, the device is IP54 rated, offering basic splash resistance, which is a welcome addition in this price category.

The S25 Ultra brings a bit more to the table with a curved AMOLED screen, which adds a refined look and feel. Protected by Corning Gorilla Glass 7i (a slightly less durable version than Victus), the display on the Ultra aims to withstand everyday wear and tear.

Inside, the S25 Ultra features the Unisoc T620 processor, delivering a step up in performance compared to its sibling. The camera setup remains the same, with a 50MP rear and a 32MP front camera, but the Ultra also adds an in-display fingerprint sensor for added security. It further enhances durability with an IP64 rating, offering increased dust and water resistance, which is appealing for users who value a bit of ruggedness.

Pricing and Availability

itel’s S25 series is competitively priced, with the S25 starting at PHP 5,799 (approximately $110) for the 8GB RAM and 128GB storage model. Meanwhile, the S25 Ultra begins at PHP 10,999 (around $210) for the same 8GB RAM but doubles the storage at 256GB. This affordable pricing, especially for models with large AMOLED displays and decent camera capabilities, makes the S25 series accessible for users who want quality without the high cost.

Pre-orders for the itel S25 have already started, and the S25 Ultra will be available starting November 10. Color options for the S25 include Bromo Black, Mambo Mint, and Sahara Gleam, while the S25 Ultra will come in Meteor Titanium, Bromo Black, and Komodo Ocean, providing a variety of finishes to appeal to different tastes.

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A Smart Alternative Ahead of Samsung’s Launch

itel’s strategic release of the S25 series just ahead of Samsung’s Galaxy S25 series is a clever move, positioning itel as a contender in the budget smartphone market. While the itel models don’t aim to directly compete with Samsung’s upcoming high-end flagship in terms of specs or performance, they do offer users on a budget a well-rounded smartphone experience.

With its affordable pricing, stylish design, and essential features, the itel S25 series provides a good balance of functionality and affordability. Whether for casual photography, entertainment, or everyday tasks, the itel S25 and S25 Ultra offer practical options for users seeking value for money in their next smartphone purchase.

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