Samsung’s Galaxy smartphone journey is one of a continuous evolution, resilience, and innovation. From humble beginnings to global dominance, the Galaxy brand has captured the hearts and minds of millions across the world.
Now, as we turn the page to the next chapter with the Galaxy S24 series, it is important to pause and refresh our memory on what the journey has been for the past 1.5 decades.
From Humble Beginnings to Android dominance (2009-2014):
The year 2009 marked the beginning of the Galaxy era with the first Samsung Galaxy, a pioneer in the world of Android devices. While it lacked the flashy features of today’s flagships, it was that device that paved the way for the flashy Galaxy device on the market today..
The following year, the Galaxy S arrived, igniting a global rivalry with the iPhone, a battle that is still ongoing. It boasted a powerful processor, a stunning Super AMOLED display, and a user-friendly TouchWiz interface. This groundbreaking device laid the foundation for Samsung’s dominance in the Android market.
The subsequent years saw a rapid evolution of the Galaxy S series, each iteration pushing the limits of technology and design. The Galaxy S II (2011) introduced a sleek, rounded design, while the Galaxy S III (2012) redefined performance with its Exynos chip and impressive camera.
This period also witnessed the birth of the Galaxy Note series (PBUI), featuring a large stylus for productivity. The phablet genre, once considered niche, found mainstream acceptance thanks to the Note’s unique form factor and powerful features.
Golden Age and Challenges (2015-2017):
2015 marked a watershed moment with the Galaxy S6 and S6 Edge, boasting curved displays that became a signature design element. The following year, the Galaxy S7 and S7 Edge built upon this success, offering water resistance and advanced camera technologies.
However, amidst these triumphs came the infamous Galaxy Note 7 battery issues in 2016. The global recall and safety concerns tarnished Samsung’s reputation and raised questions about its quality control. Can you still remember the some of the meme below?
Refining, Diversifying, and Folding Forward (2018-2023):
Following the Note 7 incident, Samsung’s focus shifted towards regaining trust and diversifying its offerings. The Galaxy S8 and S8+ (2017) marked a triumphant return with their bezel-less “Infinity Displays” and refined designs. The foldable Galaxy Fold (2019) dared to redefine the future of mobile, while budget-friendly series like the Galaxy A and M catered to a wider audience.
The Galaxy Note series, however, sadly reached its conclusion in 2020 with the Note 20, its legacy carried forward by the S Ultra variants. The Galaxy S21 (2021) and S22 (2022) series continued the refinement of the flagship formula, while foldable devices like the Z Flip and Z Fold witnessed rapid improvement and growing consumer interest.
Beyond Flagships:
Samsung’s story wouldn’t be complete without acknowledging its diverse range of devices catering to various needs and budgets. From the affordable Galaxy A series to the rugged Galaxy Xcover line, Samsung offers options for everyone, making it a truly global mobile powerhouse.
The Present and Beyond: A Galaxy S24 Odyssey (2024-):
Today, the Samsung Galaxy S24 series will be unveiled, marking the beginning of another exciting chapter in Samsung’s Galaxy smartphone series. This upcoming series as we’ve been told, will come with the company’s best achievement in artificial intelligence while maintaining the flagship language of its lineup. The launch event will occur today by 1 PM ET, so stay tuned.
