Huawei’s Pura X, the first wide-folding smartphone in the world, is off to an impressive start in China. Launched in March this year, the device has already surpassed 700,000 shipments, according to industry sources (via ITHome). Nearly 100,000 units were activated within the first week, showing strong demand for Huawei’s new take on foldable design.
The Pura X stands out with its wide 16:10 aspect ratio, designed to make reading, split-screen multitasking, and video viewing more natural compared to the taller foldable phones on the market. It is also the first model to arrive with HarmonyOS 5 out of the box, offering Huawei’s latest AI tools and an upgraded digital assistant. Starting at 7,499 yuan (around 1,037 US dollars), it sits in the premium tier but is still priced well below alternatives like Samsung’s Galaxy Z Fold 7 at 2,000 US dollars.
With nearly a 75 percent market share, Huawei presently leads the Chinese foldable industry, far outperforming rivals like Vivo, Samsung, and Oppo. This lead is further cemented by the Pura X’s early success. Huawei has been growing its line of foldable devices at the same time. Along with a new MatePad Mini, the business recently unveiled the Mate XTs, the second tri-fold smartphone to be mass-produced. Nearly 500,000 shipments were made of the original Mate XT alone in the first half of 2025.
According to sources, Huawei is working on even more ambitious products for the future. Among these are the Mate X7, which can fold two ways, and the Pura X, which will be updated with a new display in 2026.
Huawei maintains its dominance in foldables by fusing HarmonyOS with unique form factors and regular product releases. The Pura X’s great reception indicates that there is a noticeable need for new designs, and Huawei appears poised to continue leading the market.
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